Sometimes you have to make it happen.
Our advocates could have a huge impact in brand awareness and lead generation, but we didn’t know what to expect. So we decided to test it out. We built the Brainshark Champion program.
Early Access Product Recruiting
Customer Research & Surveys
Building a customer program can not be done through marketing alone – it requires the buy-in and participation of as many customer-facing roles as possible. So that’s what we did. This is our meta-team:
* Allison, Customer Advocacy Lead
* Joan, VP of Marketing & Advocacy
* Sabrina, Employee Advocacy Lead
* Most active users
* People sharing social content
* Employee nominations
* Community leaders and influencers
We put in place the Brainshark Champion Program using AdvocateHub from Influitive. This provided our customers a central meeting place, and gave us the tools to engage and reward them for their participation.
Our customers are business people. We discovered that they found value in professional benefits. So by providing them opportunities to network with peers, participate in educational events, or even show off their skills, they became active and willing participants in our community.
Our employee program was an immediate success
The Brainshark Champion Program has let us capture the positive energy of our loyal users and project it back into the marketplace. Its effects have been felt in sales, marketing, social media, and product. And we are only just beginning.